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ISSUE: May/June 2009

Natura & Magniflex: Eco & Health Friendly Mattresses

Wansern Foam Industry debuted the Natura brand last year with a range of palm oil based foams for pillows and mattresses. This breakthrough catapults the Batu Pahat-based manufacturer to a pioneer status with no precedent. Until the launch of Natura, the company said no one else had been able to use the raw material successfully in an end product. Malaysia is one of the world’s largest producers of palm oil, creating an accessible and a cost-efficient supply to the maker.

WHAT:
A specialty brand of mattresses and pillows made using palm oil polyol as a petroleum replacement ingredient.

HIGHLIGHTS:

  • World’s first mattress and foam manufacturer that has successfully developed and produced this agro-based ingredient for an end product.
  • Successfully replaces about 20-50 percent of petroleum-based polyol with palm oil polyol.
  • Cost savings of 10-15 percent when compared with petroleum-based products.
  • End product quality highly similar to those made of 100-percent petroleum.

PRODUCT RANGE:
Pillows, Back cushions, Neck rests, Car head rests, Foam for industrial uses including sofas and chairs, Pillow covers made of organic cotton.

OFFICIAL LAUNCH: April 2008

The Italiatalian mattress and bedding maker’s approach to eco-friendliness is barely a cautious one. When Magiflex debuted the Geoethic range two years ago in Milan, it launched it with a bang. From the foam used to coverings, tickings and pillows, the trendsetter made it a point to use natural products as much as possible. A wide range of eight different plant and marine extracts are featured today, along with the unique memory foam made using up to 55 percent of Aloe Vera extracts.

WHAT:

  • Ecogreen foam mattress
  • Geomemory visco-elastic foam mattress
    - Aloe
    - Soy
  • 8 natural plant and marine fibre ticking/coverings. Among them:
    - EcoBamboo
    - SoyGreen
    - MaisPrestige
    - SeaCellEmotion
  • Pillows

HIGHLIGHTS:

  • All products certified by Oekotest to be free of toxics or dangerous chemicals
  • Ecogreen foam
    - Combines essential oils with water-expanded polyurethane foam, not by CFC.
    - Uses a technology that produces air channels to keep mattress dry.
    - 35 percent more “breathable” than chemical foam
    - 100 percent hypoallergenic
  • Geomemory foam
    - Water-expanded polyurethane provides more breathable material
    - Contains 55 percent Aloe Vera extracts to replace petroleum
    - Contains 35 percent soy bean extracts to replace petroleum
  • EcoBamboo
    - Organically grown
    - Anti-bacterial
    - Hypoallergenic
    - Cool fabric lowers body temperature
  • SoyGreen
    - T Treated with microcapsules of soy proteins that are emitted through the fabric
    - Amino acid release
    - Silky touch
  • SeaCellEmotion
    - Contain microscopic particles of marine algae fibre
    - Aids cellular regeneration
    - Anti-oxidant

OFFICIAL LAUNCH:
Debut in April 2007
Expanded range in April 2008

Current issue:
March/April 2010

To Gather Again In March
Every March, the international furniture community gears itself up for a jam-packed calendar. Starting with MIFF in Kuala Lumpur and to finish with the CIFF-Office Show at the end of March, buyers and suppliers gather in Asia for the latest products and designs the region has to offer. This is in the form of more than a dozen exhibitions running back-to-back.

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