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Pepperfry Delivery Algorithm

MUMBAI, INDIA: India’s leading furniture and home marketplace, Pepperfry.com uses a heuristic algorithm for its logistic and supply chain management.

Pepperfry in the last few years have been able resolve the challenge of delivering products to consumers on time and fill the supply gap. The company are able to deliver to Mumbai within 24 hours, NCR region in six days, and Bangalore in seven days even though it uses a marketplace model. Large items delivery timeline has become a unique attraction of Pepperfry.

The complex algorithm Pepperfry uses constantly learns new things and further improves upon itself.

“It is an optimisation engine that works on pin code level and takes into consideration multiple factors including current orders in process, vehicle utilisation, product volume, kilometres run per vehicle, absenteeism of manpower and frequency and type of vehicle utilised etc. The algorithm is evolving as we continue to improve the inflection point at which timeline and SLA are in right balance.” says Ashish Shah, Co-Founder and Chief Operating Officer.

According to Business Wire India, Pepperfry believes that this algorithm’s arguably largest logistics network in India is its biggest strength. “As we control end-to-end network, we have access to data points in all phases through which a furniture travels. This vast of data ensures accuracy in statistical modelling. Further, out own infrastructure also helps us achieve the lowest distribution cost and damage rates in the industry.” said Shah.