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Industry News
Second Megastore For Courts Retail In Indonesia
JAKARTA, INDONESIA: PT Courts
Retail Indonesia, a subsidiary of
Singaporean retailer Courts Asia Ltd.,
will open a new megastore in Bumi
Serpong Damai (BSD) City, South
Tangerang, Banten, in December as part
of the company’s Indonesian expansion
reported The Jakarta Post.
Courts Retail Indonesia CEO Roy
Santoso said the 24,000-squaremeter
megastore was currently under
construction on a 2.2-hectare plot of
land in BSD, a growing township in the
southwest of Jakarta with direct toll road
access to South and West Jakarta.
He said the construction of the retailer’s
second megastore was 80 percent
complete. The store would sell at
least 12,000 items from 200 local and
international brands. All the electronics
and home appliances were local
products, while the furniture would
comprise 70 percent local and 30
percent imported brands, mostly from
Malaysia and China, Santoso added.
“The store spaces will be grouped into
four segments: ‘Play’ for electronics,
‘Live’ for home appliances and
accessories, ‘Sleep’ for beds and ‘Relax’
for furniture,” he said in a press briefing
last week.
Currently the company has three
operating stores: one megastore in Kota
Harapan Indah, Bekasi, West Java, and
two smaller ones in Bekasi and Bogor,
both West Java. It only began active
operations in Indonesia in 2014.
Santoso said that Courts Retail would
open a maximum of seven stores in total
within two years and 10 to 12 stores by
2019 in Greater Jakarta. “In these kind of
economic conditions, we have to have a
sustainable development plan. To reach
breakeven, we plan to open two to three
smaller-sized stores within two years,”
Santoso said.
“Our initial plan had been to have one
megastore in each western and eastern
part of Greater Jakarta. The eastern part
is Bekasi and the western part is BSD.
We can still have vast area to build a
megastore in BSD,” Santoso said.
“Courts also targets various classes
of income groups. In our stores we
segment our products into good, better
and best so that people can choose.
And BSD is easily accessible for people
with different income who live in Bintaro
and Pondok Indah in South Jakarta and
Karawaci in Tangerang, other satellite
cities with high numbers of population,”
Santoso added.
The company has invested between
US$3 million and $5 million for each
megastore and $500,000 to $1 million for
each smaller store of 2,000 sqm. In total,
it has invested around $8 million so far.
The megastore to be launched in BSD will
absorb some 300 employees, alongside
overall management personnel placed
there, too, as the company plans to move
its headquarters from South Jakarta to
the new outlet by December.
Amid present competitors in the area,
such as Kawan Lama Group’s Ace
Hardware and Informa that serve similar
product segments, Courts remains
optimistic as it offers different product
models and promotions. Courts Retail
promotion strategy includes a flexible
credit scheme and cooperation with
major credit card issuers, including
exclusively with BRI.
“Other new things offered by Courts
include a free delivery service, madeto-
order furniture, installation, repair
and cleansing services. Our e-shopping
website will be ready by the end of this
month,” Santoso said.
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