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Value City Furniture Launches New Website

USA: Blueport Commerce has launched newly updated, responsive website for client American Signature Inc., parent company of Value City Furniture and American Signature Furniture stores. American Signature is ranked #12 on Furniture|Today’s list of Top 100 furniture retailers.

Since the fully responsive site rolled out, sales made via smartphones on the Value City Furniture and American Signature Furniture websites have increased 127% compared to the same period last year. Across all devices, conversion on the new sites is up 39% compared the same period last year.

American Signature went live on the Blueport platform in May of 2013. This is the third generation of Blueport websites launched for American Signature since then, in addition to numerous enhancements and features added to each generation along the way.

Blueport is committed to continually upgrading its technology so that furniture retailers stay ahead of the curve and capitalize on shifts in consumer behavior like shoppers increasingly making their furniture buying decisions online or on a mobile device, said Blueport Commerce President and Chief Executive Officer Carl Prindle. “Our goal is for retailers’ sites that run on the Blueport platform to be 100% future-proof.”

In addition to their sophisticated look and feel, the new American Signature Furniture and Value City Furniture websites feature significant functionality improvements, including:

- Fully responsive design for optimal shopping on any device
- Enhanced product presentation, including the ability to beautifully merchandise furniture collections and highlight alternate colors, different configurations, and related items
- The ability for shoppers to finance online orders through a variety of customer-friendly options, including rent-to-own
- Enhanced customer account management and wish list functionality
- CMS enhancements allowing greater flexibility in online merchandising
- Speed and scalability benefits from an all-new MVC platform architecture

Furniture shopping is undergoing a metamorphosis. With more than half of our online visits now coming from smartphone or tablet devices, mobile is now proving to be more important than the desktop. Blueport understands this and has again proven to be a terrific partner, keeping our websites ahead of the curve and helping us deliver on our ongoing mission to make furniture shopping easy, said Jonathan Schottenstein, President of American Signature.