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Ashley Furniture Ventures Into Outdoor Category

WISCONSON, USA: Ashley Furniture Industries announced their newly added outdoor furniture to their line of home finishings.

Andy Sokol, an industry veteran has been appointed as Ashley’s vice president of merchandising for outdoor furniture. He will lead the Outdoor by Ashley team and its category launch at the Las Vegas Summer Market in the third quarter of this year.

“After exploring the opportunity in this category for the past few years, we feel the timing is right for us now,” said Todd Wanek, CEO. “Outdoor furniture is a rapidly growing category, and the outdoor room is a room we want to fill with both fashion and value.”

Furniture Today reported that Ashley’s Outdoor line will include dining sets, seating, fire pit chat sets and umbrellas that will reflect varied styles, constructed from quality materials and high performance outdoor fabrics. The company sourced from a select group of vendors who have previously partnered with Sokol in the past, focusing on bringing styles that are trendy and of good value while minimizing risk for retailers.

According to Sokol, the manufacturer will plan to feature 15 room settings in their Las Vegas Showroom to show that Ashley is versatile in style and deliver price points that are popular with consumers.

Sokol was previously the vice president of sales for Agio, USA before joining Ashley. He has 33 years experience under his belt on senior management in retail and manufacturing and has held key positions at Fortunoff and Macy’s, where the outdoor furniture division launch was initiated by him.

Sokol will be reporting to the senior vice president for Ashley, Al Matthews.