Asia's No.1 Free-To-Trade Furniture Export-Import Magazine for the Global Markets

Industry News  



Wayfair to offer Augmented Reality

BOSTON, USA: Wayfair, leading home furnishings e-commerce will let customers see full-scale digital versions of furniture and decor at home through an augmented reality app before their purchase.

The company’s Wayfair Next research and development team developed the WayfairView app which is available on Google Play. This app can only be used on an upcoming Lenovo smartphone, Phab2 Pro that features Google’s Tango technology.

“Mayfair Next is laying the groundwork for new innovations that will change the face of retail—all with first-party technology,” said Steve Conine, Wayfair co-chairman and co-founder. “By digitizing our vast catalog through 3-D scanning, we will dramatically improve the visualization of products to create the best possible shopping experience for our customers. With smartphone augmented reality, we can take this step further.”

Furniture Today reported that the Wayfair Augmented Reality app will allow shoppers to to virtually place products from Wayfair’s catalog into their rooms at full-scale to visualize furniture and decor. Consumers will be able to choose a Wayfair product and place it in their room virtually by looking through the Phab2 camera lens. The products on the app could also be rotated, and moved to let shoppers visualize different layouts and perspectives.

San Diego-based Jerome’s Furniture launched their own augmented reality app by Cimagine that could be used on a variety of Android and Apple phones and mobile devices.

“Driving technology innovation has been ingrained in Wayfair’s culture from the beginning,” said Conine. “WayfairView represents one of many initiatives underway that will help close the gap to make online shopping not only an exceptional experience for consumers, but the preferred way to shop for home furnishings and decor.”