Asia's No.1 Free-To-Trade Furniture Export-Import Magazine for the Global Markets

Industry News  



Ashley E-Commerce Platform To Launch In Asia

PETALING JAYA, KUALA LUMPUR: Ashley Furniture Industries, Inc will be launching their ecommerce platform in the third quarter of 2016. A smartphone application and a website will be developed for the largest home furnishing manufacturer to cater for their customer base in the Asian region.

Chuck Spang, Ashley international sales and operations president, said, “We are seeing strong growth in Asia, and it remains as a key part of our strategy moving forward. Ecommerce is a key driver around the globe, and is vital for both retailers and consumers. We want to ensure that we cater to every step of our customers’ path of purchase, be it mobile app, website or walk-ins to our home stores.”

The Star reported that the company has multiple manufacturing facilities in the region, including three in Vietnam, one in China, and 100 across Asia with a contract to do Ashley’s work.

The Asia operations for Ashley have been growing exponentially with expectations for further growth. Ashley targets to have 70 Asian stores by the year end. This US-based group has expanded to South Korea, Japan, Vietnam, Taiwan, Indonesia and the Philippines over the past three years, establishing their brand presence through licensees. The group is exploring other markets around the world although with no near term plans to expand to new regions.

As the number one furniture retailer in the US, the company has seen sustained sales growth with a total revenue of US$4bil for its fiscal year ended December 31, 2014. The company invests millions each year on technology alone as a firm technology believer.

“Technology would obviously be one of the big drivers we see for the future.” said Spang. “Technology encompasses e-commerce as well as technology used in our factories, operations, and within the stores throughout the world.” He ads, “The development of technology will cause big, positive impacts throughout the whole supply chain,”