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Shop Clues’ Furniture Sales Grow Three-Fold In Three Months

NEW DELHI, INDIA: ShopClues, India’s earliest and largest marketplace, has seen an overwhelming response in its furniture sub-category after the January launch this year under Home and Kitchen. Newkerala reported five lakh(500,000) visits per month for the online furniture store demonstrating how ShopClues’ excellent quality and value-for-money products successfully tapped this high-growth space.

The inclusion of brands like Nilkamal, FORZZA, Tezerac, Home Sparkle, Housefull and Furniture Kraft on ShopClues have contributed to the positive response on the store. The wide range of products available on ShopClues include sofa sets, beds, dining tables, bean bags, cupboards and book racks. Additionally, ShopClues incorporated a comprehensive product categorization for office spaces, home outdoors and gardens. ShopClues’ offer of competitive pricing and irresistible deals added to the high traffic generation for its sub-category.

“Since the launch of our furniture sub-category, we have been recording a great customer response. Sales have amplified by 200 percent, which is a direct result of the choice, quality and affordability that we are offering consumers. The success of the store adds to our overarching vision of being the one-stop online shop for a full spectrum of consumer needs,” said Shyam Praveen, Director-Categories at ShopClues.

The company’s wide product selection of furniture sub-category added up to 30 to 40 thousand SKUs. Bean bags, shoe racks, wall shelves, office furniture, and cane furniture are the most popular products with frequent orders. The product with highest growth trend was reported to be kid’s furniture.

The merchandise categories with high gross volume are beds and sofa sets, amongst other products. The onset of monsoon season is expected to further accelerate sales for plastic furniture.