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Urban Ladder, Houzz, Pepperfry To Offer Additional Services

BENGALURU, INDIA: Additional services like home decor and interior decoration are added to the services offered by online furniture retailers in a bid to increase business and stand out from other horizontal players.

Urban Ladder launched their interior services which will account for 15 percent of their total business within one year. PepperFry offers bespoke services in Gurgaon, Pune and Mumbai that will make up 10 percent of their overall business.

A report by Redseer Consulting, with participation from both horizontal marketplaces like Amazon, Flipkart and Snapdeal and vertical players with the likes of Urban Ladder and Pepperfry, expects the Indian online furniture market to grow to the mark of $700 million by 2020. Vertical players are able to push products in decor, fittings, furnishing along with furniture from their catalogues as they can control the end-to-end sales experience.

Houzz, the US-based online home improvement and renovation platform is speculated to enter India by the end of 2016 after opening its second office in Asia in Singapore. The online furniture space vertical players will be looking to expand their home decor and interior business through features and look-books that are in line with the Houzz platform, reported India Times.

“We stay away from masonry and the work of a sub-contractor,” said the cofounder of Urban Ladder, Ashish Goel. But added that it provides fit-outs for wardrobe and kitchen “which takes up close to 20 days to complete,” Urban Ladder launched their interior services at the beginning of Q2 in Delhi and Bengaluru but only provide fit-out services in Bengaluru and Mumbai. These projects are usually valued between Rs 5 lakh to Rs 8 lakh, said Goel.

PepperFry’s additional services like painting and masonry are route through its channel partners and will see 25 percent of the bespoke orders from designers on-board the bespoke service platform. “The bespoke business makes up 10 percent of our business currently and we take a turnaround time of 45 days since the possession of the house,” said Ambareesh Murty, cofounder of Pepperfry.