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Industry News Celebrates 4th Anniversary

Mumbai , India :, India’s largest Furniture and Home Products marketplace, completes 4 years this January reported India Infoline News Service. To celebrate the occasion Pepperfry has come up with the season’s biggest sale with huge offers on almost all its products. This sale is supported by an enjoyable TV Campaign building on Pepperfry’s “Happy furniture to you” theme.

The TVC which went live on 18th December consists of two films - each showing people, Pepperfry customers, happily interacting with their new Pepperfry furniture and humming the brand’s signature tune with great joy and happiness. The TVCs also communicate the key promotional message of discounts up to 55% thereby exhorting viewers to join the birthday celebrations by availing the season’s best offers.

Loyal customers have made great choices through the year, from the unlimited range on Pepperfry. The options available on Pepperfry, across a range of design sensibilities from the ethnic & colonial to the modern, contemporary & industrial, makes Pepperfry the number one destination in the country for consumers seeking to dramatically improve the way their homes look.

In the past year, the brand has established substantial equity with the audience and generated awareness and recall for the brand. The December campaign is an apt culmination of Pepperfry’s marketing efforts consolidating their proposition of ‘Happy furniture to You’.

Speaking on this occasion, Kashyap Vadapalli, Chief Marketing Officer and Business Head, Pepperfry said, “We are delighted ring in our 4th anniversary with the Birthday Sale, which is our way to say thank you to our customers, past, present and future. This new campaign focuses on highlighting how happy Pepperfry consumers are with their choices and helps in connecting with our consumers while offering them an unbeatable reason to shop again.”

Debarjyo Nandi, Senior Vice President, Saatchi & Saatchi quoted “While the brief was for a sale commercial for celebrating Pepperfry’s 4th birthday, we have seen this as an opportunity to strengthen the brand message. The Pepperfry tune is used in this campaign as an expression of happiness. This in essence is the true manifestation of “Happy Furniture to you” which is pepperfry’s brand promise.” Also Rahul Nangia, Joint NCD, L&K Saatchi & Saatchi added “What better way to celebrate the brand’s birthday, than making everyone sing with happiness?”

Pepperfry is committed to providing the largest range of wisely selected furniture products for its customers by offering a wide array of designs on the website and a range of local and international brands, alongside made-to-order solid wood furniture.