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INTERNATIONAL FAMOUS FURNITURE FAIR (3F)
Dongguan, China
3-7 September 2014

3F CELEBRATES DFFA 15TH ANNIVERSARY

This edition of 3F coincides with the 15th anniversary of Dongguan Famous Furniture Association (DFFA). DFFA was founded 15 years ago with only 69 founding members. Today, the number of members has grown to 362. Over the years, DFFA has spared no efforts to promote the development of furniture industry in Dongguan and China through many of its initiatives and programs and one of its most acclaimed activities is the organizing of the International Famous Furniture Fair (3F).

Now in its 32nd edition, 3F has become an important global furniture event by helping many Chinese furniture manufacturers sell their products to global buyers and many international producers bring their furniture to Chinese market; Design is another area that DFFA has focused on.

Through Dongguan Famous Furniture Design and Research Institute, a purposely founded organization, DFFA has successfully facilitated the cooperation between designers from around the world and Chinese manufacturers; A third focus for DFFA is the protection of copyright and Intellectual Property Rights. With many years of lobbying, DFFA has successfully persuaded China national legislation body to set up Dongguan Intellectual Property Rapid Action & Assistance Center to speed up the dealings with disputes of intellectual property rights violations. The Center is the one of the only four centers throughout China with the authority to deal with Intellectual Property Rights dispute in an express channel. With the newly setup Center, the processing time will be reduced from previously 1 year to 1 month after a case is raised. I truly believe this will greatly safeguard the interests of furniture manufacturers in Dongguan, exhibitors and visitors to 3F.

DFFA is where it is with the support from and cooperation with furniture associations, government bodies and furniture producers and buyers from around the world. Therefore, DFFA will organize a gala dinner on the evening of 2nd September to express their appreciation to all of those who have helped them along the way.

In recent years, E commerce and social network are getting momentum in furniture industry in China. At 3F, the development of this trend is being closely watched. In this edition of 3F, the organisers are teaming with Baidu, an Internet giant in China to organize a seminar on how to embrace social media into furniture industry. A panel of E commerce operators, furniture manufactures and trade journalists will share their thoughts and knowhow on this hot topic.

In March this year, our show image was uplifted and some freshness injected into the overall layout of the show. The change has been well received. The organisers will continue to bring new changes to the show floor and it is hoped that visitors will be delighted to see the touchups that are being rolled out.