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LIVINGINTERIORS 2016
Cologne, Germany
18-24 January 2016

A COMPELLING CONCEPT WITH A SHARPENED TARGET GROUP PROFILE

The third LivingInteriors trade fair for rooms and bathrooms focuses on architects, designers, planners and interior decorators. The third edition will open on 8 January 2016. Every two years, the event alternates with LivingKitchen, which is held in odd-numbered years. LivingInteriors showcases how the interaction between products and materials in the areas of bathrooms, flooring, walls and lighting creates intelligent room solutions and integrated living environments. Together with imm cologne, Living Interiors provides a comprehensive and innovatively staged overview of the entire furnishing world.

Three months before the event starts, most of Hall 4.2, where LivingInteriors will take place, has already been reserved. Among the exhibitors are many renowned national and international companies, such as Bauwerk, Bärwolf, Effegibi, Florim Ceramiche, Geberit, Hansgrohe/Axor, Keramag, Klafs, Villeroy & Boch and Vola. Following the trade fair’s success two years ago, Project Manager Eike Fuchs and his team have once more sharpened the LivingInteriors visitor profile. Because most exhibitors cater mainly to the requirements of architects, designers, planners and interior decorators, Koelnmesse has decided to focus on this target group and, in order to address this specific audience properly, is collaborating with renowned industry publications, as well as with the platforms Frame and Stylepark.

The supporting programme in Hall 4.2 will also be directed primarily towards this target group. The two magazines will accomplish this with event areas specifically dedicated to “Bath” and “Walls/Floors”, as well as with an Architects’ Lounge, which will serve as a platform for doing business. All three of these areas are located along the Trend Avenue, a concept that proved effective in the two previous LivingInteriors trade fairs. In addition, several times daily, architects will be offered guided tours that depart from the Architects’ Lounge.

For LivingInteriors exhibitor Bauwerk, the sharpened target group profile provided an additional reason to participate in LivingInteriors once again. Head of Marketing Christin Geiger has already revealed: “We’ll direct our stand towards this target group accordingly. Consequently, there won’t solely be a product show. Instead, we would like to highlight our brand and present ourselves as a design-oriented company for the furnishing industry. And, of course, we’ll also introduce some news at this international trade fair.”