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Indonesia International Furniture Expo 2015
Jakarta International Expo fairground, Jakarta, Indonesia
12-15 March 2015

President Jokowi Opened IFEX

Indonesia’s largest ever furniture tradeshow, the Indonesia International Furniture Expo (IFEX 2015), was opened by President of the Republic of Indonesia, Joko Widodo. Held at the Jakarta International Expo fairground, the event filled all halls of the fairground as well as several large temporary halls that were built to accommodate demand to participate from exhibitors.

The opening of the event by the country’s president reflected the importance of the furniture industry and furniture exports to the Indonesian economy. It is particularly fitting that Jokowi, as the President is popularly called, should open the fair as his background is in the furniture business.

Speaking at the Opening Ceremony of IFEX 2015, President Jokowi said, “I encourage the industry and government to work together to achieve the national goal of US$5 billion of furniture exports within the next four years.”

More than 470 companies are exhibiting at the four-day exhibition with a wide range of contemporary and traditional furniture and home furnishing products. The focus is on wooden furniture and rattan furniture products, with the majority of exhibitors from Indonesia. There are also several exhibiting companies from overseas, notably from Taiwan, Malaysia and mainland China. A total of 8,000 trade buyers are expected to attend the exhibition, with a large number coming from overseas.

IFEX is organised by PT Dyandra UBM International, a joint venture between Dyandra, Indonesia’s leading exhibition organiser, and UBM Asia, the largest commercial organiser of tradeshows in Asia. The exhibition is hosted by the Indonesia Furniture Association, AMKRI.

Ernst K. Remboen, President Director of PT Dyandra UBM International, commented, “the furniture industry in Indonesia is enjoying very robust growth on the back of strong exports and surging domestic demand. The nation has abundant supplies of sustainable raw materials such as wood, rattan, bamboo and natural textiles, as well as a highly skilled labour force and extensive manufacturing capacity. The size of IFEX is expanding each year, and I expect that it will soon become one of the key events in the global calendar of furniture exhibitions.”

Christopher Eve, Director of PT Dyandra UBM International, added, “IFEX is a highly focused business-to-business exhibition, where high quality manufacturers showcase their latest products lines to the international buyer community. In addition to supplying high quality and competitive products for the mass market, Indonesia’s great strength is in offering individualistic, handcrafted furniture using natural materials such as hardwood and rattan and traditional designs. It is not just the traditional furniture, but also the mass produced furniture products offered by Indonesian producers are of excellent quality. This is where I think Indonesia excels.”

Remboen agreed, adding that unlike other countries, Indonesia is different because the country has all the raw materials and master craftsmanship in one place. “This enables Indonesia to offer high quality products at highly competitive prices, something that countries such as Singapore or Malaysia cannot compete with,” he said.